Sustainability is about staying relevant by being a force of change. It means respecting both people and planet today without compromising the needs of tomorrow.

Dress the whole world & help make fashion more sustainable. Be yourself & more at H&M.

At H&M, we are proud to help our customers look and feel good. This shared sense of purpose motivates us to make every action count. It inspires us to make a positive impression on everyone who comes into contact with our brand and our staff.

Our purposeful work extends beyond our customers. With 5,000 stores around the world, our size and scale means that we have a huge responsibility to create a positive impact across our entire value chain. We have been fully committed to embedding environmental and social sustainability principles into every aspect of our business for over two decades. We are committed to doing good.

"At H&M, we have given ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable. We want to help people express their personality and feel proud of what they wear. I’m very excited to see the progress we’ve made so far and how this will help us to make you an even better offer – and create a more sustainable fashion future", says Karl-Johan Persson, Chairman of the board H & M Hennes & Mauritz AB.

We are 100% committed to leading the change towards a more sustainable fashion industry. To find more about our sustainability work, head to: