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H&M AND SUSTAINABILITY

 

Looking good should do good too. That’s what H&M Conscious is all about – it’s our promise to bring you more fashion choices that are good for people, the planet and your wallet.

At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable.

Karl-Johan Persson, CEO

We believe in a better fashion future. H&M Conscious is our plan for making this future come true.

"At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable. We want to help people express their personality and feel proud of what they wear. I’m very excited to see the progress we’ve made so far and how this will help us to make you an even better offer – and create a more sustainable fashion future", says Karl-Johan Persson, CEO.

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