Fashion & quality at the best price in a sustainable way.

We take pride in our history of making fashion accessible to everyone, and led by our values we strive to build a more welcoming, inclusive and sustainable industry.
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Sun glimmering on the surface of the water.

WORKING TOWARDS A SUSTAINABLE FUTURE

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Two female colleagues engaged in conversation during an Inclusion & Diversity summit at H&M's head office.

COMMITTED TO A DIVERSE AND INCLUSIVE WORK ENVIRONMENT

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The key to building a great look is combining bold pieces. The key to building a great company is combining bold people.
Black and white photo of one of H&M’s first stores in Västerås.

OUR STORY

From one store in the Swedish town of Västerås to the global company we are today, our story is one of growth & change. We proved that design isn’t about price. And we partnered with some of the best creative minds to bring designer clothing to people all around the world.

Historical image of H&M’s founder Erling Persson, known for making fashion affordable for the many.

1947

Our founder Erling Persson tested idea after idea before getting the inspiration that led him to open his first clothing store in 1947. At a time when fashion wasn’t accessible for everyone, he had an idea to sell affordable clothing for women. He called the store ‘Hennes’, which is Swedish for “Hers”.

CHANGING FASHION

Change has always been at our core. Erling changed fashion by making it affordable for everyone. Now, we need to change the fashion industry again by making it more sustainable. As a big company we have a big responsibility, we aim to change the way we make, use and say goodbye to clothes.

We are part of a bigger group
We are part of a bigger group
We are part of a bigger group
We are part of a bigger group
We are part of a bigger group
We are part of a bigger group
We are part of a bigger group
We are part of a bigger group
We are part of a bigger group
We are part of a bigger group
We are part of a bigger group
We are part of a bigger group
When you work at H&M you are also part of the H&M Group – and a team of many colleagues across the world that all share the same core values and offer a unique work experience.
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