Dress the whole world & help make fashion more sustainable.

Sustainability expert facing the camera.
To us, sustainability is a natural part of being a successful business. We always strive to act in an ethical, transparent and responsible way, and we expect our business partners to do the same.
Let’s face it. While we love fashion, it has a huge impact on the environment and communities around the world. We know that we have a big role to play in helping the industry move forward in more sustainable ways. That’s why we’re working hard to make positive changes, taking steps towards a smaller environmental footprint and sustainable style on a global scale. Together, we can make fashion more sustainable and sustainability more fashionable.
Our commitment to sustainability
Our commitment to sustainability
Our commitment to sustainability
Our commitment to sustainability
Our commitment to sustainability
Our commitment to sustainability
Our commitment to sustainability
Our commitment to sustainability
Our commitment to sustainability
Content about H&M using 100% recycled or sustainably sourced cotton, with relevant imagery.
100
 %
of our cotton is recycled or more sustainably sourced.
Our goal is for all our products to be made from recycled or other sustainably sourced materials by 2030.
Like many fashion brands, we don’t own the factories where our clothes are made. 
But we want everyone involved in making our products to have a safe, fair and equal working environment.
Any supplier working with us must sign our Sustainability Commitment which is a set of standards regarding fair wages, good working conditions, animal welfare and much more. 
Close-up of a blazer sleeve related to H&M’s Garment Collecting programme.
Our Garment Collecting programme is one of the world’s biggest of its kind.
It was rolled out to every store globally in 2013.
Our aim is to ensure the donated products are sorted for the most suitable outcome, either rewear, reuse or recycling.
Clothes displayed on a stool, associated with H&M’s rental, repair, and second-hand services.
We are proud of our rental, repair and second-hand services.
Ensuring a longer life cycles for loved garments.
H&M Take Care concept is now offered in all global online markets to provide guidance and products to help customers care of their clothes.
“Through our sustainable customer offer and experience, we make it possible for everyone to choose a more sustainable lifestyle. Enabling everyone to look, feel and do good.”

KARIN BRINCK,
SUSTAINABILITY MANAGER H&M

In 2019 we launched a transparency function on our website and app allowing customers to see where our products are made and more. We believe that being transparent is an important part of becoming more sustainable. Sharing knowledge about our business and how we make our clothes gives you more power.

Learn more about our commitment to sustainability.
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