At the Buying and Design Department, Designers, Pattern Makers and Buyers work together to create the world famous fashion of H&M. Themes, colours, fabrics, silhouettes and garment types are decided upon in order to create the new season’s collections. Trends and influences are adapted to styles and models that will suit the customers.
To pick up on forthcoming trends we constantly monitor the world around us, and draw inspiration from street fashion, film, travel, culture, the media, trend institutes, trade fairs and exhibitions. We always put the customer in focus, and make sure our collections have something for every taste and age.
To sum it up, the Buying and Design Department creates fashion and quality at the best price.