"At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable. We want to help people express their personality and feel proud of what they wear. I’m very excited to see the progress we’ve made so far and how this will help us to make you an even better offer –and create a more sustainable fashion future".
Karl-Johan Persson, CEO
Looking good should do good too. That’s what H&M Conscious is all about –it’s our promise to bring you more fashion choices that are good for people, the planet and your wallet.
H&M’s sustainability work is integrated into our culture and values. We believe a long-term approach is a must when it comes to dealing with complex sustainability issues, and we work to ensure that sustainability is integrated into all aspects of everything we do. At H&M, we’ve always believed that great design should –and can –be available to anyone. From the beginning, our role has been to democratize fashion. Today, that means making it sustainable: it’s the only way we’ll keep making great fashion and design available to many people, for many years to come.
Our vision is to lead the change towards a circular and renewable fashion industry while being a fair and equal company. Using our size and scale, we are working to catalyze systemic changes across our own operations, our entire value chain and the wider industry. In this way, we can continue to engage our customers and provide great fashion and design choices –today and into the future.
We consider the needs of present and future generations and are aware that our entire business must be conducted in a way that is economically, socially and environmentally sustainable. Our role, as a leader in the fashion industry, is to innovate, influence, collaborate and lead the way towards a truly sustainable fashion future.
To learn more about H&M’s work in sustainability, please visit