Looking good should do good too. That’s what H&M Conscious is all about – it’s our promise to bring you more fashion choices that are good for people, the planet and your wallet.
At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable.
Karl-Johan Persson, CEO
We believe in a better fashion future – one where fashion both looks good and does good. Conscious is our plan for making this future come true. It’s built on seven commitments, each with hundreds of Conscious Actions. Through these actions - big and small, short and long term – we’ll create a better fashion future.
"At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable. We want to help people express their personality and feel proud of what they wear. I’m very excited to see the progress we’ve made so far and how this will help us to make you an even better offer – and create a more sustainable fashion future", says Karl-Johan Persson, CEO.