Cookie Notice

Our commitment to data protection and privacy

The H&M Group uses cookies and other tracking technologies on our websites to be able to give you the full functionality of the website and perform analytics. We thereby collect certain personal data regarding you when you use our websites. In this Cookie Notice, we will explain which cookies we use, what they are used for and how you can manage your consent. We will also inform you of your rights in relation to us and how you can exercise your rights regarding the processing of your personal data. 

The H&M Group consists of company affiliates of H & M Hennes & Mauritz AB and its brands; H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, Arket and Afound. 

What is a cookie?

A cookie is a small text-based file that is placed on your computer, mobile or similar device and contains information about your navigation on the website. There are temporary cookies and permanent cookies. Temporary cookies, so-called session cookies, are stored in your device until you close your browser. Permanent cookies have an expiration date and when this date has passed, the cookie is deleted when you return to the website that created it.

Cookies can be “first-party cookies” or “third-party cookies”. First-party cookies are cookies that are placed on the websites by H&M. Third-party cookies are cookies that are placed on the websites of another organization, with permission of H&M.

Who is responsible for cookies?

All cookies have a publisher which tells you who the cookie belongs to. The publisher is the owner of the domain specified in the cookie. 

H & M Hennes & Mauritz GBC AB, Mäster Samuelsgatan 46, 106 38 Stockholm, Sweden and the named publisher, listed in the cookie subgroup below, are both responsible for setting cookies on your device when you access any of our official websites and for the access and collection of data from the same device. 

How can you withdraw your cookie consent?

You can at any time disable non-essential cookies by withdrawing your consent. You manage your cookie consents in Cookie Settings at the bottom of this website.

In addition to your consent withdrawal, you can easily stop your browser from accepting cookies by configuring your browser’s cookie settings. All commercial web browsers are featured with cookie management functionality. Please check your web browser to find out more how to delete or disable cookies etc.

If you choose to disable cookies, you may face limitation on functionality and a deteriorated user experience.  
What types of cookies do we use and why?