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Stephanie Vetter

Name: Stephanie Vetter
Degree in Fashion Design in Germany

Journey so far: When I finished my fashion studies in Germany I did an internship in New York at a small brand called Deborah Marquit. After that I worked for five years as a designer at Hunkemöller at their head office close to Amsterdam. I joined H&M two and a half years ago and I started as a Design Assistant at the Underwear department and now I’m a Product Designer at the same department. I knew early on that I wanted to be specialized in underwear, even my graduate collection focused on underwear.

Hi, who are you?
I’m originally from Germany and I love to travel around the world to get inspiration from new places, cultures and cities. I prefer to go to remote places; I recently went to Kiev which is not the most common holiday destination. I’m glad to have found a job where I get the possibility to incorporate this interest into my work.

What attracted you to H&M?
I was attracted to H&M because it’s a global fashion company. It’s amazing that the products we design and work with are available all around the world. The many possibilities to grow and develop within H&M attracted me as well. I enjoy working for a company that offers a healthy work-life balance by keeping things simple and not overdoing it. There are also many possibilities to take part in sport activities. I’m so proud of myself that I accomplished the Vasaloppet this year together with my colleagues. (Vasaloppet is a cross country ski race located in Sweden).

Tell us more about your everyday life at the office?
I like to start early in the morning, I enjoy to be alone in the office half an hour before most others arrive and drink coffee while going through emails. During a normal day, I do research and draw up designs based on trends and tendencies together with my Design Assistant. I work closely with my assistant on a day to day basis; we sit next to each other. I also work closely with my Buyer; we travel together and plan the entire assortment. Looking at our team and section, we analyze our collection based on selling tendencies as well as trend tendencies. This is the base of our work and we all rely on each other’s field of expertise, for example our pattern makers provide us with the latest technological solutions. As a designer, I am responsible for the vision of our department and I want to inspire the team accordingly. I share my creativity and my ideas with everyone involved and together we create our collection.

What advice would you give to someone interested in the Designer role at H&M?
At H&M you are responsible for your own development so my advice is to take the opportunities that are given. The opportunities are there as long as you have initiative and are eager to develop. H&M has a value driven culture and there is a strong belief in people.


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