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The Marketing Department is our own global advertising agency, where we create all of our multi-channel campaigns and produce our marketing materials. This is where our brand is built and nourished – making sure everyone loves fashion at a great price just as much as we do.

Our department consists of Project Management, Production Management, Purchase, Art Buying and Fashion Coordination, all working together to provide our global market with top-notch advertising materials covering everything from bags and packaging to campaigns and promotional products.

Basically, Marketing creates attention for our brand, and builds likeability by making sure the world knows H&M is exciting, inviting and fun.

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