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With great fashion comes great responsibility

We want to make more sustainable fashion choices available, affordable and attractive to as many people as possible. We also want you to be proud of where you work and our customers to feel good about the fashion they buy.

Our planet is facing scarcity issues on many fronts and still too many people live in poverty. We can use our scale to bring about change to our industry and across the entire value chain. For us, sustainability is a word of action, built on passion, long-term thinking and teamwork. Everything we do needs to be economically, socially and environmentally sustainable.

This is why we have created H&M Conscious, the name for everything we do for a more sustainable fashion future and updated our business concept to offer “Fashion and quality at the best price in a sustainable way”.

As an H&M employee you will become a H&M Conscious Ambassador, responsible for:
- implementing and following up on sustainable actions and work routines in stores and offices
- contributing to leading the change for a sustainable future in the fashion industry
- engaging customers and stakeholders with our sustainability initiatives and policies

"At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable. We want to help people express their personality and feel proud of what they wear. I’m very excited to see the progress we’ve made so far and how this will help us to make you an even better offer – and create a more sustainable fashion future", says Karl-Johan Persson, CEO

Find out more about Sustainability at H&M on