Online

Where fashion never sleeps

At Online we make sure that our doors are always open, and that our fashion offer is available 24/7, wherever you are. Here, we develop and maintain hm.com and H&M Shop Online, which is currently available in 13 countries. We ensure H&M is a multi-channel company, with numerous options for customers to both shop and stay updated. It’s important for us to keep our promise to our customers by maintaining high quality service, efficiency and short lead times.

 

The Online team at the Head Office in Stockholm mainly focuses on hm.com, as well as marketing and sales. We also create the H&M catalogue.

The Online team in Borås, Sweden, manages and fulfills all operations for the Online channels and brands, while supporting all our Customer Service Centers and Logistics Sites within Online.

Basically, the Online Group makes sure that H&M is always open for inspiration and business.

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