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The Visual Department at our Head Office creates the inviting, inspiring and commercially successful shopping environment that H&M is famous for. We make sure our garments and products look their absolute best in our stores – by producing expressive campaigns, optimising our in-store display and creating exciting window schemes.

Our different teams work together to enhance the shopping experience, maximise sales and strengthen our brand:

  • Visual Creative and Purchase Team – Brings conceptual, creative ideas to reality in our stores by developing and purchasing our window and in-store materials for specific campaigns.
  • Visual Presentation and Styling Team Works on how to present our fashion collections in the store environment –  by choosing the placement and presentation of products, as well as the looks displayed on our mannequins.
  • Visual Store Development Team – Works closely together with our Interior Department to develop and optimise the store environment, so that we can display and present our products at their best.
  • Visual Country Support   Ensures that our local and global visual concept aligns in all our markets – by communicating and sharing best practice with colleagues all over the world.

Simply put, the Visual Department creates shopping desire by showing off our great garments and products in the best way possible.





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